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Freeman introduces enhanced online ordering

Freeman, a leading provider of integrated services for face-to-face marketing, has enhanced its online ordering system making it the industry’s first truly integrated platform. The system features complete online event information, planning and ordering resource that provides an improved customer experience.

The online ordering system was updated as a direct result of customers’ strategic input and speaks to Freeman’s commitment to provide innovative services and products that will improve its customers’ online experience.

Freeman’s enhanced online ordering system is even more user-friendly, easier to navigate, and gives exhibitors a more engaging online experience that takes their event from beginning to end in one easy-to-use site. The new online experience provides show managers more customized branding opportunities to support their show.

“The enhancements to our online ordering system are another great example of how Freeman supports our customers’ changing needs,” said Joe Popolo, CEO of Freeman. “We have improved online ordering to be an optimal blend of innovation, efficiency and flexibility, all designed for the ultimate customer experience. This is not only a great achievement for our company, but for our customers’ face-to-face marketing efforts, and we look forward to bringing them more innovative solutions.”

Some of the new online ordering system features include single sign-on and integrated ordering, Freeman’s single sign-on feature allows exhibitors to transition seamlessly from a show Web site to without having to re-enter a username and password, providing a more cohesive experience. The integrated ordering feature gives exhibitors the ability to order all Freeman services, including AV, as well as non-Freeman services such as floral, photography, lead retrieval, and internet, from specialty contractors via

“As a world-wide Conference and Exhibition owner an producer,PennWell’sgoal is to provide the highest customer service to our clients,” said Lisa Gasaway, manager, Domestic Event Operations, PennWell Corporation. “Offering them a single turnkey online portal through Freeman provides a more efficient way tomanagetheirexhibitionandorderservices in a one stop shop, taking customer service to a whole new level for PennWell.”

Freeman continues to provide its customers with supportive tools that enhance their online experience. In addition to the overhaul of the online ordering at, Freeman’s online event management tool, iPLANNER + was recently enhanced to allow users to review event-related graphics files in PDF format and create notes and annotation directly on the graphics files. Freeman customers can expect more innovative services and products that will make their planning online easier and more efficient. Solutions like these and future ones play a major role in Freeman’s continued growth and leadership in the industry.

For more information, visit the Web site at

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