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GenieConnect expands to meet increased demand for mobile app technology


GenieConnect, a global Web and mobile solutions provider for the events industry, has announced the launch of MeetingsConnect, the industry’s first multi-platform, one-to-one intelligent meetings management tool that will be available to all U.S. event organizers.

As a standalone product or completely integrated with GenieConnect’s other mobile and Web attendee engagement tools, MeetingsConnect is designed to be a versatile and efficient tool that will enhance the delivery of existing one-to-one meeting programs at events.

“Technology within the U.S. meetings market is progressing rapidly, and as a global app provider, innovation and expansion is key for us,” said Michael Douglas, product strategy manager, GenieConnect. “The product will deliver clear benefits to both event organizers and attendees. One-to-one meeting programs are still quite rare and resource intensive due to the administrative overheads of current methods. These tools open up the option for organizers to add substantial value to their events.”

The digital solutions provider has also recently confirmed imminent plans to open a U.S.-based headquarters in summer 2013 as part of a global expansion strategy that will increase GenieConnect’s focus on the U.S. market and drive customer growth in the region. A new sales director and NAM sales and client services teams will operate out of the headquarters, providing additional support for U.S. clients.

“It is important to us to recruit the best talent in the industry to work with GenieConnect customers and contribute to the development of the business, and so, the location of the new headquarters, either in Boston or Washington, will depend upon the appointed sales director. Our new headquarters will provide a larger and more significant base from which to support our new and existing U.S. customers and their events,” said Jackie Groves, vice president, sales and marketing, GenieConnect.

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