In an effort to extend Germany’s position as a top international meetings destination, the German Convention Bureau (GCB), which represents and markets Germany as a destination for conventions, meetings, events and incentives, announced Jan. 29 that six of its partners have signed on for a first-of-its-kind GCB communications and relationship-building program in the U.S. and Canada.
Convention bureaus in Hamburg, Munich, Nuremburg, Stuttgart and Frankfurt as well as Maritim Hotels will participate in this multi-year effort spanning 2015 through 2018.
Themes for the program will be in sync with the GCB’s core promise of creating meeting experiences that are unique, on-budget and on-strategy by offering innovation, key industries expertise and strong value/ROI.
“The North American market is a very important one for the German meetings industry and we want to continue to create new ways — like this program — to further connect with and serve planners and delegates in the United States and Canada,” said Matthias Schultze, managing director, GCB.
“We’re pleased that each of the program participants has something interesting and fresh to share; together they help tell the story of what Germany can uniquely offer.”
To be managed by the GCB’s North American office in New York City, Laura d’Elsa will lead the program.
In addition to this increased emphasis on the North American market – which the GCB has been serving with comprehensive marketing and planner programs for the last several years – the GCB also announced in December 2014 that it would add China-based staff in 2015 to tap into that meetings market more directly.