Nimlok, a provider of custom, custom modular and portable tradeshow exhibits, selected Global Fire Protection Group as the winner of its Nimlok Exhibit Makeover contest.
From June 17 through Aug. 16, exhibitors across the U.S. were invited to submit photos of their worn and outdated displays for a chance to win an exhibit makeover valued up to $5,000. All photo entries were displayed on Nimlok’s website, and website visitors were encouraged to vote for the entrant that they felt deserved the exhibit makeover the most.
Of all entries submitted, Global Fire Protection Group’s exhibit was voted as most in-need of a makeover. Its Nimlok distributor, Exhibit Affects, Inc., will work with Global Fire Protection Group one-on-one to design a new exhibit that will enhance its face-to-face and event marketing efforts.
“This is the best news,” said Jeff Cohen, director of engineering, Global Fire Protection Group. “I am the happiest man in the world. Global Fire Protection Group will finally project an image of strength and stability.”
Based in Phoenix, Global Fire Protection Group is a fire code and fire prevention consultant. The company currently uses a 10’x10’ exhibit for multiple shows around the country, but for an October show, it needed a display to represent its brand and better showcase its services.
Once Global Fire Protection Group’s exhibit makeover is completed, Nimlok will release a full case study to share how the company’s new exhibit impacted its face-to-face marketing results.
“It is so important that an exhibit separates you from the crowd, especially when you’re right next to your competitors as is often the case at tradeshows,” said David Pearce, exhibit consultant, Exhibit Affects. “We are very excited to work with Global Fire Protection Group to design a new portable exhibit that will do just that.”
Exhibit Affects provides products and services for all tradeshow-related aspects, including exhibit design, asset management, graphic design, and install and dismantle services.
See related article: “Nimlok launches exhibit makeover contest.”