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GMCVB executive earns the travel and tourism industry’s highest achievement

Greater Madison Convention & Visitors Bureau (GMCVB), a promoter of the Madison tourism industry since 1972, congratulated an upper-level executive who earned the Certified Destination Management Executive (CDME) designation.

Diane Morgenthaler, vice president of marketing and strategic planning at GMCVB, completed this integrated executive program that is designed for the travel and tourism industry. At the 2013 Destination Management Association International Convention, Morgenthaler was recognized by her peers for her achievement.

“The CDME program is recognized as the highest educational achievement for destination management professionals. By earning this designation, these graduates join an elite group of professionals who seek to elevate the industry and its standards,” said Kristin McGrath, CDME, chair of Education Committee, Destination Marketing Association International (DMAI).

Running the CDME certification program is DMAI, the global trade association for official destination marketing organizations. Designed to prepare senior destination management executives for an industry undergoing increasing change and stiff competition, the program trains executives to become effective organizational and community leaders. It focuses on leadership, productivity, strengthening business acumen and vision.

Morgenthaler has worked at GMCVB since 2009. She holds a Bachelor of Arts in Mathematics from Lafayette College and an M.B.A. in Finance from the University Of Rochester- William E. Simon Graduate School Of Business Administration.

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