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InSound worked closely with hood exhibits to develop a design focused on a striking presentation of the company’s flagship hearing product Lyric.

Another award-winning booth designed and fabricated by hood exhibits was featured at one of the audiology industry’s biggest shows of the year.

In January of 2010, Sonova, one of the leading providers of hearing healthcare solutions, acquired Insound, creators of the first extended wear hearing aid.


AudiologyNOW! 2010 was the first showing for InSound for some time, and it was crucial for the company’s booth to impart a lasting impact on all in attendance.

As a result, InSound worked closely with hood exhibits to develop a design focused on a striking presentation of the company’s flagship hearing product Lyric. The overarching concept was to convey the significance of sound and volume within every design and fabrication phase.

The exhibit itself consisted of multiple sleek, silver and black cylindrical display stations, which allowed visitors a closer glimpse into InSound’s state-of-the-art technology. Visitors were able to travel around the booth to learn more about product features such as the ability for wearers to go swimming or take showers without having to remove the hearing aid. A large speaker-shaped banner hung above the center of the booth to emphasize the importance of hearing and sound.

The architectural traffic-guiding techniques used to design the InSound 2010 booth created an organic and bustling stream of exhibit attendees from show start to finish. The Best of Show award marked a significant achievement for hood exhibits and InSound.

“We wanted to create an exhibit that conveyed the amazing technology behind InSound’s 100 percent invisible Lyric hearing aid,” said Dave Hood, CEO of hood exhibits. “We couldn’t be more pleased that our client, as well as the tradeshow’s attendees, understood the message in such a positive way.”

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