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Intertextile Pavilion visitor attendance up 12 percent

Continuing to grow, Intertextile Pavilion at Shenzhen successfully attracted more than 13,300 buyers, all sourcing from a great variety and quality of suppliers. The figure represents a 12 percent increase from last year’s edition which welcomed 11,900 buyers. 


“This is a very positive sign for us,” said Wendy Wen, trade fair director for Messe Frankfurt HK Ltd. “The increase really highlights the fact that Shenzhen and the Guangdong province play a pivotal role in the China textile industry and that once again the Intertextile Pavilion brings key players together.”

Participating suppliers, 250 in total, represented several Asia Pacific countries and regions. Many were hoping to meet with ladies wear manufacturers producing in Southern China. For first time exhibitor MariNoble Paris, South Korea fur manufacturer, the show was helpful in reaching key brands with an outlook for future business co-operations.

“The OEM market in Southern China is strong, this is a big attraction for us,” said An Xing Mei, agent of the China office. “We have recently entered into the market sector in China and feel that this is a very positive move.” 

Chinese brands which visited the fair this year included: Dongguan City Pepco Trappings Co Ltd., Erdos Group, Girdear, JNBY Finery Co Ltd., Li Ning Sporting Goods Co. Ltd., Radarbird, Romon, Yishion and many more.

“Southern China’s textile market is fast evolving and becoming more refined. So far this show has given us the chance to meet with domestic brands,” said Stan Tang, director S.F. Corp Ltd., Hong Kong. “The company provides Japanese-made accessories and fabrics to some of the best known domestic brands; many of which are manufactured in Shenzhen. With so many factories in this area, this show is a great place to gather market information, as well as gain possible business leads.”

New to the fair this year was the Korean Pavilion co-organized by the Korea Federation of Textile Industries (KOFOTI). Exhibitors showcased all kinds of fabrics including cottons, fur materials, man-made fabrics, knits, wovens and many more materials.

“We are very happy to participate,” said San-Joong Kim, chief representative, Korea Textile Center. “Direct communication is one of the best possible tools for us to build customer relations and personal contact is priceless.”

Additional focus was the Japan Zone, where suppliers specialized in ladies wear made of fabrics such as cotton, man-made fibers and many others.

First time Japan Zone exhibitors, Maeda Co Ltd. echoed the Korea Textile Center’s sentiments.

“It is an ideal platform to develop the Chinese market and promote our products,” said Yunhui Chen, company representative.

Numerous exhibitors also complimented the effectiveness of hosting several events at the same location.

“The timing of the concurrent events held together with the Intertextile Pavilion at Shenzhen offered buyers optimal sourcing opportunities which in turn created a favorable business platform for participating exhibitors,” said Philip Chan, regional sales and marketing manager, Naxis Co Ltd. “These included the China, Shenzhen, International Brand Clothing & Accessories Fair and Shenzhen International Maternity & Clothing Fair.”

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