Kaon Interactive, the leading provider of interactive 3D product marketing and sales applications, announced March 2 a strategic partnership program for custom exhibit houses to further strengthen their ability to serve customers at tradeshows. The new partnership allows B2B organizations to take Kaon’s unique immersive 3D interactive experiences used to communicate product/solution differentiation at tradeshows, and deploy them seamlessly across their entire global enterprise.
“In this customer-first, mobile-first world, companies need easier ways to differentiate themselves regardless of the venue, platform or device,” said Gavin Finn, president and CEO, Kaon Interactive. “Together, Kaon and our exhibit partners will provide flexible interactive sales and marketing solutions that communicate with customers the way they live and work today.”
This innovative partnership program is a deliberate effort to help marketers efficiently and effectively ‘communicate their value message’, the number one inhibitor to B2B sales success in 2014 as reported by the MHI Research Institute, an organization dedicated to improving B2B sales performance.
“In an effort to align our long-term goals of customer acquisition, retention and providing ongoing value, Kaon Interactive has proved to be the prefect strategic partner,” said Bob Babine, president, 2020 Exhibits. “Their interactive 3D storytelling applications provide the hands-on engagement millennials are expecting within a booth environment and deliver a much less invasive approach to traditional sales training when it comes to on-boarding employees. Our customers now have the ability to take this exact same engaging event experience and use it across their global sales channels to communicate competitive uniqueness and win deals.”