Marina Bay Sands uses online reservation system for guests

Marina Bay Sands Singapore, the business, leisure and entertainment destination in Asia, has raised the bar yet again by deploying a cutting-edge online reservation system and event management tool for its corporate clients.

The award-winning property, which is participating in IMEX 2011, has continued to spearhead the industry with its innovative practices since it opened in April 2010. Its latest technological investment through Passkey GroupMAX displays its commitment to empower meeting planners with effective management tools.

With Passkey GroupMAX, Marina Bay Sands’ corporate guests can book, review and modify their hotel reservations via a personalized website at any time, offering delegates a top notch booking experience.

Organizers can track room block and reservation trends throughout the event lifecycle, enabling them to optimize their room blocks. Meeting planners can also conveniently import room lists in any format to a secure Web location, as well as manage room list modifications with unprecedented ease, transforming a once laborious manual process to a fully automated one. The system also allows them to easily capture guest information such as meal preferences and arrival/departure details, as part of the hotel booking process.

With this innovative approach, room inventory and rates are continually updated in the system, allowing Marina Bay Sands to offer group guests up-to-the-minute options for upgraded rooms and extended stays. This service will be rolled out in the coming weeks.

“This online platform empowers our guests with the flexibility and ease to manage and modify their room reservations at any time,” said Mike Lee, vice president of sales at Marina Bay Sands. “It allows meeting planners to access – at a glance – critical information throughout the various stages of hosting an event, from overall booking trends to the most minute of details, such as the delegates’ meal preferences and their departure times.”