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marketechTradeshow and corporate event marketers can gain immediate access to important information about their success, thanks to a new performance measurement tool now available from Marketech. Set for unveiling at Exhibitor2010, Instant Metrics is an easy-to-use, affordable pocket-sized device which quickly generates hard, real time data that helps exhibitors demonstrates the value and results they deliver from their exhibiting program.

Recognized as part of the Exhibitor2010 New Product Showcase and eligible for this year’s Buyers’ Choice Award, Instant Metrics measures everything from visual reach and potential return on invest to the effectiveness of in-booth theater presentations and product demonstrations.

“Exhibit managers are very busy planning and executing their event schedules and sometimes find it challenging to make time to measure their results,” said Mim Goldberg, president for Marketech, Inc. “Performance measurement is important because it provides critical information that can guide improvements to the exhibiting program. Instant Metrics is a great way to instantly answer a variety of questions about outcomes achieved on the show floor as well as access real time data that can steer mid-course corrections and ultimately improve performance and results.”

Exhibitor2010 will be held March 14-18 at the Mandalay Bay Convention Center in Las Vegas. Produced annually, the conference and exhibition attracts more than 6,000 exhibit and event marketing professionals from around the world.

Marketech will celebrate its 25th anniversary at this year’s event and will sponsor an exhibit, number 1144, and charitable donation to Food 4 Kids Backpack Program to commemorate this milestone.

“We wanted to do something special to commemorate our 25th anniversary and believe our Food 4 Kids donation program is a great way to share this milestone with those we serve,” Goldberg said. “We hope all exhibit managers attending Exhibitor2010 will visit Marketech and help us support this very worthwhile charity.”

Founded in 1985, Marketech’s initial focus was on exhibit staff training. The company soon added performance measurement services to help exhibitors better quantify and improve results from their exhibit program.

“Marketech’s success over the years is largely due to our ability to keep our finger on the pulse of the tradeshow and convention community and to continually enhance our offerings to address an ever-changing environment,” said Marc Goldberg, founder and partner for Marketech. “We look forward to serving exhibitors for many years to come.”

For additional information, visit the Web site at www.marketech360.com.

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