In an effort to internationalize the local association sector, the Malaysia Convention & Exhibition Bureau (MyCEB) recently organized an association dialogue session aimed at growing the nation’s presence in international meetings and events markets.
“MyCEB recognizes the need for Malaysia’s professional and trade associations to grow and prosper in order to develop a sustainable future for the international business events market,” said Ho Yoke Ping, general manager of sales and marketing, MyCEB. “We also recognize the need for greater engagement of Malaysia’s national associations with their international counterparts. This allows for opportunities to exchange ideas, build professional networks internationally and promote Malaysian innovation on an international stage.”
The session featured international speakers John Peacock, general manager of Associations Forum, and Linda Gaunt, CEO of Meetings & Events Australia. Both industry experts presented various insights and valuable knowledge on subjects, which included establishment of an association, recruiting and guidance of finances management.
“The response by Malaysia associations was very impressive,” said Peacock. “Associations are fundamentally the same in all countries, although culture and legislation changes some aspects of governance and operations. Malaysia certainly has a strong future as a hub of dynamic associations.”
Some 49 organizations and 85 representatives attended the workshop, which also drew participation among various associations across all sectors, such as the Institution of Engineers Malaysia, Malaysian Institute of Accountants and the Malaysian Diabetes Association.
MyCEB’s association dialogue session is the first in the country to be conducted with the presence of international speakers focused on a holistic approach to manage an association.