MC², an award-winning brand experience solutions agency, announces the hiring of Philip Schlitz as corporate vice president, strategic business development. He will join the company’s leadership team, reporting to CEO Rich McAdam.
“I am extremely pleased to welcome Philip to the MC² team,” says McAdam. “Building upon our strong core of production and execution, Philip will benefit our clients by helping them achieve their goals through strategically aligning an integrated experiential approach.”
In this newly created role, Schlitz will form a strategic business development team whose focus will be to identify and secure new growth opportunities. As part of this initiative, he will develop and deploy a client acquisition framework designed to produce sustainable growth along with customer success.
“This is an exciting time to join MC²,” says Schlitz. “It is an incredible organization with an amazing legacy of client service. All indicators point to being well positioned to continue an upward trajectory. I’m looking forward to helping define the long-term strategy for growth and expand our credentials as a true partner for brands.”
Schlitz brings extensive experience in executive client relations and strategic business management. Most recently, he was a top contributor on Freeman’s newly established Strategic Business Development team and was originally a founding member of FreemanXP’s sales team at the start of the agency. Prior to Freeman, Schlitz served in executive management roles within both the hospitality and management consulting industries. He graduated from the Cornell SC Johnson College of Business at Cornell University.
MC² (MC-squared), an MCH Company, is an award-winning, brand experience solutions agency. With strategic thinking, inspiring designs and seamless execution, they deliver growth for their clients by creating immersive experiences that foster emotional relationships between brands and audiences. As an exhibit and experiential marketing leader, they transform ideas into best-in-class activations that are effective and measurable. They combine built spaces with human-centric technology and digital solutions for maximum brand engagement and exposure before, during and after a face-to-face experience. MC² is headquartered in Chestnut Ridge, New York, with 16 offices and production facilities across the U.S. and in Dusseldorf, Germany. For more info, visit www.mc-2.com/about/.