MC2 (“MC-squared”), an award-winning brand experience agency, has promoted Allen Yesilevich to vice president of marketing and growth.
In his new role, Yesilevich will develop and lead MC2’s marketing, communications and digital strategy. He will also help drive the company’s business development and brand strategy, aiming to increase brand recognition as MC2 grows into new markets and expands its network of client relationships. Yesilevich will report to Gary Benson, the company’s CEO.
“As MC2 continues to grow, it’s critical that we authentically position our brand and drive widespread visibility of our brand experience and experiential marketing solutions,” says Gary Benson, CEO. “Allen has a proven track record developing and implementing effective marketing programs across platforms and audiences. I am pleased to have him at the helm of the marketing team, where he will play a key role in our integrated strategic initiatives.”
Yesilevich joined MC2 in 2017 as director of marketing operations. Before joining the company, he spent more than 15 years as a marketing, brand and digital strategist in roles at leading global companies within the professional and advisory services industries.
“I am excited to take on a leadership role and expand my responsibilities at MC2,” says Yesilevich. “I look forward to bringing my data and technology experience to the company’s marketing efforts and working with an established and creative team of professionals to share our story as a leader in the experiential marketing space.”
MC2 (MC-squared), an MCH Company, is an award-winning brand experience agency. They create customized, “You Had to be There” live marketing programs that build emotional connections between brands and their audiences. As an exhibit and experiential marketing leader, they transform ideas into best-in-class activations that are effective and measurable. They combine built spaces with human-centric technology and digital solutions for maximum brand engagement and exposure before, during and after a face-to-face experience. MC2 is headquartered in Chestnut Ridge, New York, with 16 offices and production facilities across the U.S. and in Dusseldorf, Germany. For more info, visit www.mc-2.com/about/.
