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Mexico exhibitions industry strengthened by IAEE members’ joint venture

With the joint venture between IAEE members Tarsus Group plc and E.J. Krause & Associates (EJK), in which Tarsus agreed to acquire a 50 percent interest in two major exhibitions owned by EJK, the Mexico IAEE Chapter is reporting a renewed interest in the exhibitions and events industry – both in Mexico and globally, and the economic impact these events will have on the economy in Mexico.

IAEE logoThe joint venture called E.J. Krause Tarsus Events LLC will run Plastimagen México and Expo Manufactura, Mexico’s leading metalworking/manufacturing exhibition. This agreement creates a new and important partnership in the evolving exhibition market in Mexico, and EJK will continue to manage the events moving forward.

“It is exciting and satisfying to be part of an industry that reinforces the value of face-to-face events and the impact they bring to the global marketplace. These two events will undoubtedly strengthen the exhibition industry in Mexico through this acquisition and bring new life and growth to our economy,” said Horacio Vazquez, president, IAEE Mexico Chapter.

In October, a formal ceremony was held to launch the IAEE Chapter in Mexico. IAEE has had a very long and fruitful relationship with the Mexican exhibitions and events industry. With the rapid growth in Mexico, it was agreed that to further the networking and educational opportunities afforded to its members on a global scale, a Mexico chapter would be formed to provide new member benefits, leadership opportunities and direct access to multiple tools and research available only as an IAEE chapter. IAEE Mexico serves as the primary voice of exhibitions and events industry professionals to communicate the critical issues they face.

IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers.

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