Event Industry Veteran Joins the Global Experiential Marketing Agency as Senior Director, New Business Development to Bolster Client Success Team
Dayton, N.J.-based Global experiential marketing agency Impact XM continues to drive client and agency success with the recent hiring of Michael Stotsky, an industry veteran who will take on the role of senior director, new business development.
Stotsky joins Impact XM with more than two decades of experience in event and experiential marketing, working with some of the world’s largest and most exciting brands. With deep experience across several verticals including entertainment, sports, and technology, Stotsky brings a consultative approach to his work, strongly focusing on creating value through live and virtual events. He will be working closely with the executive team as well as the entire client development team to help deliver for clients and drive growth in new sectors.
Prior to joining the leadership team of Impact XM, Stotsky served the past two years as the director of strategic accounts & business development at INVNT, a global marketing and advertising agency in New York. His previous experience also includes five years as the VP of RedPeg Marketing and four years as the VP of Sensio Inc., now known as Made By Gather.
“We’ve remained focused on our goal of creating customized solutions for clients and delivering exceptional results, and we believe it begins with having a world-class team,” says Jared Pollacco (pictured left), president of Impact XM. “Michael joins us with a wealth of knowledge, skills, and expertise that will not only drive our client success forward, but allow us to enter into new sectors amidst a time of novel challenges. I am extremely confident in his ability to navigate the challenges we are facing as an industry, and I eagerly look forward to the successes and growth he will bring to Impact XM.”
Impact XM is an event and experiential marketing agency with nearly 50 years of experience in creating events, meetings, conferences, exhibits, environments, digital engagements and consumer activations that connect clients’ target audiences with their brands. Trusted by some of the world’s most respected organizations, Impact XM has been recognized for insightful strategy, brilliant creative, smart fulfillment, and purposeful metrics. Impact XM clients operate across a variety of industries, including the Healthcare, Technology, and Industrial sectors. Headquartered in New Jersey, Impact XM maintains locations in Toronto, Los Angeles, Las Vegas, Dallas, Washington D.C., and Zurich, Switzerland. For more info, visit www.Impact-XM.com