Giving the opening keynote during the 2014 Exhibition & Convention Executives Forum (ECEF), which explores new ways to increase revenue and keep conventions and exhibitions relevant, will be the executive vice president of Reed Exhibitions, according to ECEF producer, Lippman Connects.
“Avoiding Irrelevance” will be the title of Greg Topalian’s address at the May 28, 2014, event in Washington, D.C.
“Greg’s provocative take on evolving customer expectations promises to disrupt the way industry leaders think about their events,” said Sam Lippman, president, Lippman Connects and creator, ECEF program. “This keynote provides the top-level perspective and forward-looking insights that makes ECEF a valuable event for 200 CEOs, executive directors, presidents and vice presidents.”
Lippman Connects also announced the rest of the 2014 program:
- Consumer Electronics Association (CEA) President and CEO Gary Shapiro reveals “Killer Strategies for a Successful Exhibition.”
- The Mexican Market – Bring Mexican Attendees to your Event and Clone your Event in Mexico: Paul St. Amour, vice president, E.J. Krause and Associates, and a panel of exhibition producers discuss the value of the Mexican market.
- Advanstar President and CEO Joseph Loggia demonstrates how the company’s new software enhances the value of participation for attendees and exhibitors.
- American Geophysical Union Executive Director/CEO Chris McEntee demonstrates how a virtual extension is enhancing the on-site attendee experience.
- Brand Studio Executive Director and author Larry Vincent delivers the closing keynote “Brand Real: Strengthening Your Event’s Brand and Bottom Line.”
“The ECEF 2014 program is fresh, original and full of actionable takeaways,” said Lippman. “I am pleased by the high praise ECEF receives each year from leaders in the exhibition and convention industry. They are the inspiration for this year’s strong agenda.”
In addition, the ECEF schedule includes a Networking Reception on May 27, 2014. Networking continues the next day at breakfast, lunch and multiple networking breaks.