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IMEX America participants can build more education muscle and earn CEUs when Professional Convention Management Association’s (PCMA) Business School makes its first-ever stop at the Las Vegas tradeshow, from Oct. 14-16.

The Business School will be offered as part of the pre-show education day, Smart Monday, on Oct 13. The popular PCMA learning curriculum is built around giving meeting industry professionals access to top-level faculty speakers from leading university – business schools. It offers online, credit-awarding sessions through PCMA as well as via live programs at select industry conferences.

“We’re always looking for innovative ways to make our education program at IMEX America even more meaningful and rich,” said Carina Bauer, CEO, IMEX Group. “PCMA’s Business School approach is a terrific way to connect our industry directly with the best minds in the U.S. college and university community, and we’re looking forward to it becoming a unique part of this year’s Smart Monday program.”

The IMEX America installment of PCMA Business School will feature Dr. Jerry Jellison, a professor of social psychology at the University of Southern California. Jellison is a change guru and published author of two books: “Overcoming Resistance” (a Fortune Book Club selection,) and “Dynamics of Change.” His session in Vegas is titled “From Strategy to Results – Creating a Culture of Change.”

This three-hour business school session is designed to help participants identify prime areas for change within their teams and organizations. In a comprehensive workshop, Jellison will share practical, tried and tested tools that help dissolve resistance to shaking up the status quo. He will also lead his audience in how to formulate fresh action plans that deliver targeted improvements and worthwhile results.

“PCMA’s education is renowned for challenging our thinking and the status quo,” said Sherrif Karamat, chief operating officer, PCMA. “We’re committed to equipping our meeting professionals with the best resources and tools possible by bringing some of the country’s brightest minds to share their knowledge, and we’re excited to launch our first business school program at IMEX America this fall.”

In addition, participants can earn 0.3 CEU credits during IMEX America’s PCMA Business School. Participation is limited to 120 attendees. For more information on the program, visit the IMEX website.

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