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Produce Marketing Association extends contract with GES through 2014

GES, a leading provider of exhibition, event and retail marketing services recently announced that the Produce Marketing Association (PMA) has extended its long-term partnership for an additional five years through 2014. The new agreement includes PMA’s annual Fresh Summit International Convention and Exposition and PMA’s annual Foodservice Conference and Exposition.

“GES continues to be an important long-term partner in the success of our shows, and PMA is very pleased to extend our agreement for an additional five years,” said Kent

Allaway, PMA vice president of meetings and tradeshows. “The GES team’s commitment to successfully planning and executing a very challenging show, as well as the team’s dedication to working closely with us to maximize our exhibitors’ return on investment, is a winning combination.”

PMA’s expositions are unique in that the fresh produce and floral items displayed at these shows – many of which are quite delicate and have short shelf lives – require careful storage and handling. This necessitates detailed planning and execution in the careful removal of produce and floral at the end of each show day, meticulous storage of the items overnight – often at specific temperatures – and delivery of the items to each exhibitor before the show opens each morning.

“GES is honored to extend our partnership with PMA, one of the fastest growing exhibitions in North America,” said Jeff Quade, GES executive vice president and chief sales officer of exhibitions. “The powerful, more than 25-year partnership between GES and PMA has resulted in successful shows, and we look forward to working with PMA  and its exhibitors to enhance the service GES provides, including budgeting tips and exhibiting trends.”

The 2010 PMA Fresh Summit International Convention and Exposition will be held Oct. 15 – 18 at the Orange County Convention Center in Orlando. The 2010 PMA Foodservice Conference and Exposition will take place July 30 – Aug. 1 in Monterey, Calif. To learn more, visit www.pma.com/events-conferences.


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