“The most important success criteria we gave ProExhibits was to develop a unique, fun, entertaining experience for each attendee that would yield a high level of bonding and familiarity,” said Kellen Coak, trade services manager, Rent.com. “If done well, we know this approach in today’s environment equates to high-volume sales and referrals.”
To meet the challenge, ProExhibits dispensed with traditional booth construction in favor of a themed event format. The nautical “exhibit” was designed as a pirate’s cove with spine-tingling costumes, scenes and sounds one would experience at Disney’s Pirates of the Caribbean event.
A 24′ X 10′ X 18′ ship, complete with weather-beaten sails and surrounded by marauding pirates in addition to tons of captured “booty” dominated the space. Its carefully crafted, authentic appearance could be seen anywhere on the showroom floor. In keeping with the scene, a loud, booming cannon sprayed colorful confetti across the floor on a regular basis.
Rent.com signage, 10′ x 4′ high, reinforced the theme using printed Sintra, painted inside and routed out for an old, jagged-edge, rugged appearance. To further enhance the experience, opportunities were designed for visitor fun and interaction, including photo opportunities, games and visual delights, like the gaping jaws of a massive shark.
“The Rent.com pirate experience was easily the most well-attended exhibit on the tradeshow floor. Branded photography, keepsakes, giveaways and promotional items with long retention and sharing value ensures the Rent.com connection will be savored and shared over a long period of time,” said Coak. “The booth was the talk of the show. Everyone knew who we were and what we’re about. We could not be more pleased.”
ProExhibits designed, developed and managed every aspect of the project from beginning to end.
“ProExhibits has evolved with the changing needs of our clients to ensure that our marketing solutions yield the highest possible return,” said Dick Wheeler, president, ProExhibits. “Whether an event, exhibit or an environment is being contemplated, we love to put our experience and expertise to work.”
ProExhibits is an award-winning design and production team of exhibit, event and environment experts serving clients worldwide since 1987.
