Reed China seeks to sustain major growth gains through 2013

Reed Exhibitions Greater China is preparing to produce its largest ever sequence of events in a year – 54 shows across 11 sectors through December.


The company looks to match the significant growth of Reed Exhibitions’ global results with similar jumps in profits and revenue.

“Market demands develop, trends change and regional focuses alter,” said Nat Wong, president, Reed Exhibitions Greater China. “Our job is to remain sensitive to these shifts. And, when they arrive, to respond decisively to those swings.”

Reed Exhibitions’ financial figures show a marked increase in revenue and operating profits for a highly successful 2012 with double digit growth in net operating profit and revenue.

Reed’s major tradeshows are leaders in their industries. When measuring success by exhibition area covered, participant numbers, visitor segments and participant satisfaction, a number of events demonstrated particular excellence in 2012. For example:

• The China Daily Use Article Trade Fair was 40 percent larger in terms of exhibition area than in 2011 and hosted 49 percent more exhibitors;
• A record year in terms of participant numbers and revenue for the Asia Golf Show and China Golf Show;
• CIMES, the machine tools event held once every two years, saw 35 percent more visitors through its doors and international pavilions area more than doubled from 2010;
• The China International Medical Equipment Fair and the Personal Care & Home Ingredients exhibition both secured exhibitor and visitor satisfaction ratings topping at 95 percent;
• Reed launched three new events: LuxeHome, NEPCON West China and the China Aesthetics & Plastic Surgery Expo;
• Reed also acquired China Daily Use Articles Trade fair and Shanghai International Auto Decoration Supplies Sourcing Fair; and,
• Reed Exhibitions entered into three new industry sectors: auto aftermarket, energy and real estate.

This year, expanding its regional and industrial reach remains a firm part of the company’s aggressive, long-term growth strategy that combines new show launches, acquisitions of existing events, new partnerships with local exhibition companies and entries into fast-developing lower tier cities and forays into emerging sectors. The company is determined to repeat the double-digit growth of 2012 in as many events as possible, and Reed is eyeing two new high growth sectors: energy (Oceanology International China) and real estate (MIPIM China).