Reed Exhibitions Hong Kong recently won the award for Best Development of an Existing Conference outside Singapore. The accolade, presented at the annual Asian Conference Awards, is for the 2011 edition of Global Gaming Expo Asia (G2E Asia), the continent’s largest gaming exhibition and conference. Reed was shortlisted in a category with four other event organizers.
The Asian Conference Awards recognize innovation, product development and success throughout the conference industry. Each year, an expert panel of high-profile judges, including CEOs and MDs from the region’s major commercial conference organizers, selects the winners of each category from an exclusive number of shortlisted events.
When evaluating this year’s entries, the judges looked for a comprehensive demonstration of innovation, expertise and accomplishment. In choosing the winner, they considered:
- The extent to which the event program was researched and whether it addressed key issues facing that market
- The development of creative sponsorship packages
- Initiatives to attract new delegates
- Refreshing marketing campaigns, as well as key partnerships with third parties
- Innovative approaches to enhancing the delegate experience
- Outstanding results in attendance and financial success
- Excellent feedback from event participants.
“To be recognized as the standout entry in its category for such a high-profile international event is remarkable,” said Preecha S. Chen, president of Reed Exhibitions Greater China. “Well done to the whole G2E Asia team. Reed will use this well-won recognition to create an even more innovative and productive G2E Asia for our customers in 2012.”
A large part of G2E Asia 2011’s success was down to the strength and professionalism of the event’s partners. The American Gaming Association added an important element of educational value and thought leadership to the conference. Reed Exhibitions Hong Kong also worked with three key sponsors: the Association of Gaming Equipment Manufacturers, the Gaming Technologies Association and the Australian Casino Association, whose contributions were vital.