Launching a new Exhibition and Convention Bureau gives the government of Saudi Arabia a boost in attracting conferences and exhibitions.
The Bureau’s executive manager, Tariq Al-Essa, said the new organization collectively will support efforts to help grow and diversify the country’s economy.
Along with launching a new website, the Bureau listed several goals and objectives including collaborating and developing convention venues and service standards to increase the quality of events, providing jobs for Saudi citizens, and promoting Saudi Arabia as a viable host for regional and international exhibitions.
Saudi Arabia’s pursuit of meetings and conferences stems from the country’s government research of the economic impact of meetings and exhibitions within the region. Among its findings, the government estimated an annual visitor count of 3.2 million people who attend events, yielding an economic impact totaling $2.3 billion.
For more information, visit www.secb.gov.sa.