Pictured: Blandine Cousin (center) posing with Chew Chang Guan (left), SCB’s general manager of government and industry relations, and Nur Faizah Zulkifli (right), SCB business development executive.
Malaysia’s largest state, Sarawak, will host the first ever Business Events Tribal Meet (TriBE 2018), which will take place in Kuching, Sarawak from Aug. 23-25. It will feature six international thought leaders with a mission to create a generation of business events leaders–supercharged with tribal values, armed with digital tools–to leave impactful legacy outcomes.
TriBE 2018 will feature a stellar line-up of keynote speakers including Corbin Ball, a five-time appointee for “25 Most Influential People in the Meetings Industry” and renowned body-language expert Christian Chua. The event will also congregate four global authority bodies: ICCA (International Congress and Convention Association), PCMA (Professional Convention Management Association), IAPCO (International Association of Professional Congress Organizers and UIA (Union of International Associations) in a bid to traverse and spur the industry’s growth. It’s expected to draw more than 200 business events professionals, comprising of decision makers from national associations, convention ambassadors, top-tier sector partners and government officials, as well as global and national media.
Representatives of Sarawak recently ventured Down Under to meet more than 500 senior managers from associations, charities, societies and institutes at the Associations Forum National Conference 2018 (AFNC) at the Gold Coast Convention and Exhibition Centre in Queensland, Australia.
Led by the Sarawak Convention Bureau (SCB), they bore the award-winning Redefining Global Tribes anthem to foster global community ties for a strong identity for the business events (meetings, incentives, conventions, exhibitions) sector. Pictured left: Jeremy Walker (right) from the Australian Institute of Company Directors roaring the Redefining Global Tribe signature pose with Anedia Kahar (left), SCB’s head of business development and Brooke the Orangutan.
Amelia Roziman, chief operating officer of SCB, explains the global tribes spirit among associations, “Widely recognized as the premier meeting for Australia’s and New Zealand’s association sector, AFNC 2018 is a congregation of passionate experts in advancing impactful change to their association members and their communities and in turn, creating a stronger awareness within the region. This is in line with what our campaign Redefining Global Tribes is about–creating a stronger identity with a unified community,” adding that “the inclusivity of SCB’s campaign means we have to consistently harness our association partners around the world. Our Australasian counterparts–with whom we have always had a terrific relationship, play an important role in building a stronger, diverse, and more productive global identity through business events.”
Under the Redefining Global Tribes campaign, Sarawak attracted close to 90 business events in 2017. It also spurred the state’s inaugural conference, the Business Events Tribal Meet (TriBE 2018), to be held Aug. 23-25 in Kuching.
“As Sarawak undergoes a digital economic transformation, the role of business events becomes more critical than ever,” explains SCB’s COO Roziman. “Every conference, summit, exhibition, or just any form of meetings, has resulted in a rapid exchange of knowledge. This has left a legacy of powerful outcomes that has facilitated the transformation,” adding that “just as we leapfrog from a traditional economy to a digitalized one, the sector will need to do so. Our industry partners will need the right tools and strategies to successfully convert–and this is where TriBE 2018 will bridge the gap.”
The conference will also feature the launch of the all-new government associate platform, BESarawak Alliance, as well as the premier award for Business Events – the 9th Anak Sarawak Awards.
“SCB is bringing the world’s leading business events experts in digital transformation, as well as prominent association authorities to Sarawak,” says Roziman. “This is a rare feat in a second tier destination–but we have made this happen because their insights are vital as we enter the new dawn of our business.”
For more info on TriBE 2018, visit www.tribe-assembly.com/ or contact TriBE 2018 Conference organizer, Terence Lim of Borneo Tru Events at (60)13-839-3365.
The Sarawak Convention Bureau (SCB), a non-profit company whose aim is to bring Sarawak to the forefront as a competitive destination for international meetings, was established in 2006 by the State Government of Sarawak. The Bureau is a member of the International Congress and Convention Association (ICCA) and their goal is to help connect NGOs, corporations and government bodies with whatever is necessary to make international conventions a success in Sarawak. For more info,visit www.businesseventssarawak.com