Tradeshows are getting more expensive every year. Floor space, freight, drayage, labor, travel, hotels. The investment keeps climbing. Yet one thing hasn’t changed in decades: most exhibitors still don’t know how to produce measurable ROI from that investment.
Last fall, we ran an experiment inside Club Ichi that scared a lot of people (that was the point).
We called it Brains Behind the Bots, a live event built as part of an AI Hackathon. The premise was simple: what happens if we let AI help build an event from the ground up, in real time, with professionals watching every decision, mistake, and course correction?
Align Exhibits announced the addition of Cara Bertino as Account Manager, supporting the company’s Tampa team and helping manage complex trade show programs for national clients.
There’s no denying the downturn in visitors to Las Vegas. Blackjack tables are a little less crowded, Strip traffic is lighter, and you might not need a reservation to get into Gordon Ramsay Hell’s Kitchen. Better call to make sure.
Your controller slides the quarterly P&L across the table after a strong run of shows. Revenue is up 42 percent. You should be smiling.
You’re not.
Gross margins look fine.
Mark Herrera, president and chief security strategist for Global Awareness Professionals, LLC (GAP) is pleased to announce that GAP has formed a leadership team designed to expand the company’s reach and have a deeper impact within the industry. The GAP team is working to set policy and procedure to accommodate the rapid business growth anticipated in the future.
Eagle Management Group (“Eagle”) is announcing a leadership transition within its Orlando operations. Russell Markusic, City Manager, and Patty Markusic, CSR, will be retiring after 30 years of dedicated service to Eagle and the Orlando trade show community. Chris Perry will assume the role of City Manager, and George Duncan will step into the Assistant City Manager position.
The Los Angeles Convention Center (LACC), a leading North American exhibition venue, owned by the City of Los Angeles and managed by Legends Global, announced the promotion of Sonia Trejo, CVP, CMP, CEM from senior event manager to the newly created position of director of events and special projects.
Generally regarded as the biggest convention in Las Vegas, encompassing some 3 million square feet, ConExpo-Con/Agg 2026 broadened its gigantic footprint by consuming the outdoor Platinum Lot at Las Vegas Convention Center and spilling over to the Festival Grounds, the last patch of undeveloped desert on the Strip.
Orlando’s March calendar includes five tradeshows at Orange County Convention Center and Rosen Shingle Creek, led by Global Pet Expo and Vision Expo. Design and Construction Week will leave Orlando after its 2026 run and move to Las Vegas in 2027.
Hillsboro, OR and Trumbull, CT – Pinnacle today announced the acquisition of INNOV8 INC, a Connecticut-based experiential exhibit and event agency. The move marks Pinnacle’s third acquisition in less than five years — a signal of its continued evolution as a top experiential house.
Today, an exhibit designer is required to do more than design 3-D architecture. Exhibit design is a creative and technical process of crafting immersive spaces (like museums, tradeshows, or marketing centers) to tell a story and convey a message through a blend of architecture, graphics, technology, and interactive elements, that focus on engaging visitors and guiding a visitor to become emotionally involved.
