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ColorCraft Name’s Wayne Larsen as 2025 “Founder’s Award of Excellence” Recipient

ColorCraft, an Orlando-based leader in custom trade show exhibit design and fabrication, has named Wayne Larsen as the recipient of its 2025 “Founder’s Award of Excellence.” Presented annually by ColorCraft CEO and Founder Doug Hughes, the award recognizes an employee who exemplifies the company’s longstanding commitment to excellence by demonstrating quality, accountability, and execution at the highest level.

NPARALLEL + Atomic Props Welcomes Bruce Powell

NPARALLEL + Atomic Props, an experiential marketing agency that transforms brand interactions into moments of connection through award-winning trade show exhibits, immersive brand activations, and innovative OOH installations, is pleased to announce that Bruce Powell has joined the team as Account Director.

Structure names Dave Callahan director of operations in Chicago

Structure has appointed Dave Callahan as director of operations in Chicago. Callahan brings more than 30 years of experience across the tradeshow, event, and museum industries. His background includes production, warehouse operations, site supervision, project management, estimating, sales, and accounting, giving him direct experience with both day-to-day execution and operational oversight.

The Revenue-Profit Disconnect

Your CFO slides the monthly P&L across the desk. Revenue is up 28 percent year-over-year. You should feel victorious.

How Tradeshow Salaries Stack Up in Las Vegas, Chicago and Orlando

The tradeshow and experiential marketing industry merges creative design with complex logistics—and compensation reflects that intricate balance. Salaries vary widely depending on city, company size and union coverage, according to newly compiled data comparing the nation’s three premier convention hubs: Las Vegas, Chicago, and Orlando.

Event Industry Report Finds Exhibitors Optimistic, but Increasingly Selective

The Exhibitor Advocate and EVOLIO Marketing have released their second annual research report titled “The Evolving Landscape of Event Marketing: From the Perspective of Exhibit and Event Marketers.” The report provides critical data on the shifting outlook and sentiment of exhibitors, offering vital insights as show organizers and the broader exhibitions industry work to create experiences that drive success for all stakeholders.

Sparks Appoints Melissa Levy as President

Sparks, an award-winning brand experience agency, today announced the appointment of Melissa Levy as President. Levy will report directly to Janet Dell, CEO of The Freeman Company, and will lead Sparks’ creative, strategy, client services, operations, and production functions.

New lighting and intelligent building show set to debut in Las Vegas in 2027

Messe Frankfurt Inc., the Illuminating Engineering Society, and the International Association of Lighting Designers announced plans in November 2025 to launch Light + Intelligent Building North America, a new tradeshow and conference focused on lighting, controls, and integrated building technologies.

Visas: What to Know

Travel is one of many reasons we love the tradeshow industry. Even if the tradeshow services you provide are local to a city, you’re going to travel to other states, provinces, or countries, whether as an exhibitor, or as an attendee. If you’re based in the U.S. or Canada, you’ll definitely be heading to each other’s countries often.

World of Concrete 2026 Delivers Record Innovation, Education, and Live Competition

World of Concrete returned to the Las Vegas Convention Center Jan. 20–22, 2026, with its most successful event to date, combining record-breaking education, hundreds of new products, live competitions, and hands-on demonstrations across the show floor and outdoor Bronze lot, with education sessions that ran Jan. 19–22.

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