
EuroShop Through Fresh Eyes and Industry Experience
At the end of February, I attended my first EuroShop. Held in Düsseldorf, Germany, this premier international retail expo takes place once every three years. According to Messe Düsseldorf, the 2026 edition welcomed more than 81,000 trade visitors from 141 countries and featured 1,840 exhibitors from 61 countries across 14 halls. There was no shortage of innovation, conversation, and, of course, beautiful stands.






















