By Maritz
In today’s fast-moving digital world, attention is a scarce commodity. People expect interactions to be quick, intuitive and rewarding — and when those expectations aren’t met, they move on. This shift in behavior is reshaping how event organizers think about engagement, especially when it comes to registration and housing. Gone are the days when attendees would tolerate clunky, multi-step booking processes. Now, even a few extra clicks can mean the difference between a completed registration and a lost opportunity. For organizations that rely on events to connect with their audiences, this presents both a challenge and an opportunity.
That’s where a unified approach can make all the difference.
A Seamless Journey for Attendees
Imagine this: an attendee clicks a single link, registers for an event, books their hotel, enters their payment information once, and receives one confirmation email. No juggling multiple platforms, no confusion, no wasted time. Just a smooth, intuitive process from start to finish. This kind of streamlined experience doesn’t just make attendees happy, it keeps them engaged. When the process is easy, they’re more likely to complete it. That means higher registration numbers, more hotel bookings and a better return on investment for organizers.
One Platform, Many Advantages
For event organizers, the benefits of a unified system go beyond convenience. With registration and housing under one roof, you gain a single source of truth for your data. That means better insights, more targeted marketing and a clearer picture of your event’s performance. You also get consistency across branding, data security and customization. And with one team managing everything, communication is streamlined. One point of contact. One weekly call. One accounting system. It’s not just easier, it’s smarter.
Beth O’Brien, Senior Director of Meetings and Conventions at the Academy of Managed Care Pharmacy, highlights the real-time advantages of this approach:
“Unifying registration and housing allow for real-time pivots based on registration trends. Because the systems are integrated, the Maritz team can request additions on shoulder nights or for additional rooms on peak nights in real time. For associations who are concerned about meeting contractual obligations around attrition, linking the two gives that extra push to encourage attendees to stay in the room block.”
More Than a Service: A Strategic Partner
We’re not just a vendor. We’re your consultant and partner in creating meaningful, memorable events. From experience design to data strategy, we work alongside you to align every detail with your goals. Our full-service approach means we’re with you every step of the way to ease your workload, enhance your attendees’ experience and help you achieve measurable success. When registration and housing work together, the impact is clear: increased revenue, improved show quality, reduced risk and a better experience for everyone involved.
Because when everything works as one, everything works better.
This story originally appeared in the Q3 2025 issue of Exhibit City News, p. 28. For original layout, visit https://issuu.com/exhibitcitynews/docs/exhibit_city_news_-_jul_aug_sept_2025/28.
