Exhibitor Media Group, a leader in tradeshow and corporate event marketing education, released the results of EXHIBITOR magazine’s 2013 International Exhibiting Survey, which indicate that U.S. companies are crossing borders to increase sales, generate brand awareness and cultivate relationships with foreign prospects.
“Marketers looking to make their global debuts will be very interested in the astute advice offered by the survey’s respondents,” said Travis Stanton, editor, EXHIBITOR magazine. “For example, more than half of the respondents say that Return on Investment at international tradeshows is the same as domestic shows.”
More than half of the 214 American companies surveyed are currently exhibiting outside the U.S., and nearly seven out of 10 have at least tentative plans to explore foreign markets in the next three years. The most popular countries among U.S. exhibitors heading overseas include Germany, the United Kingdom, Canada, China, France, Brazil, Australia, Mexico, Japan and the United Arab Emirates.