Experiential marketing agency Switch promoted a 15-year employee to its newly created executive creative director position.
Reporting to the chief creative officer of Switch and managing four creative directors and an associate creative director is Scott Burns, who will also be responsible for the creativity and viability of the work done for clients.
“Being a creative director is actually not all that creative. Most of the time, creative directors are focused on managing relationships, pushing, pulling and coaxing better, stronger ideas from their teams. The result is often top creative thinkers being sapped of their energy and passion for actually creating,” said Burns. “Whether it’s through inspiration, innovation or a few beers, I’m challenged with keeping them going, pushing them to find unique perspectives and unique solutions to solve the needs of our clients.”
As ECD, Burns will strive to make Switch known as a place where clients can leverage their uncommon collective of artists, writers, creators, makers, solvers and builders to continually challenge mediocrity, deliver insights and creative solutions to meet clients’ business goals.
Having worked with several blue-chip brands and world-renowned properties, Burns played various roles and provided varied perspectives for Switch’s clients. He developed and managed experiential programs, launched products and activated sponsorships for Anheuser-Busch/In-Bev, Major League Baseball, 5-Hour Energy, Diageo and Microsoft.
Burns has a propensity for trends and insights and strategically applying both his solid research and seasoned, experiential gut instincts to every project he undertakes.