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Tourism Australia earns top slot at Routes Marketing Awards

During a networking evening in the Yunnan Ballroom of the Intercontinental Kunming in China, Tourism Australia won the overall Asia heat of this year’s Routes Marketing Awards.

Over 800 aviation professionals were gathered to witness the presentation of the awards and to take part in the 13th Routes Asia – the largest route development event for the entire Asia-Pacific region.

“It’s a fantastic honor to collect the Best Destination Marketing and Best Overall Marketing awards tonight on behalf of everyone behind ‘team Australia’ – recognition of the work of Australia’s airports, our State and Territory tourism colleagues and Tourism Australia,” stated Tim Jones, regional general manager Asia and strategic partnerships, Tourism Australia.

The annual Routes Marketing Awards are highly regarded as the most prestigious awards in the industry as they are voted for and judged by the airline network planning community.

He continued, “Our partnerships with airlines around the world are crucial in helping us drive demand for Australia and sharing with the world why ‘There’s nothing like Australia’ through innovative marketing campaigns. It’s also great to see Darwin picking up a best airport award tonight, along with Melbourne Airport and Tourism Victoria receiving ‘highly commended’ recognition for their work. On behalf of the Australian team, thank you to Routes Asia 2015.”

The awards provide the airline community with the chance to have their say as to which airport or tourism authority they think provides the best overall marketing services to them whether this relates to their particular relationship, effective results, provision of data and information or innovative techniques to establish new or maintain and develop existing routes.

Tourism Australia was also named as the winner from the Destination category with Changi Airport Group honored from the over 20 million passengers category for the second year in a row. From the 4-20 million passengers category Auckland Airport were ranked top and the under 4 million passengers award went to Darwin Airport for the second consecutive year.

“We are so pleased to announce Tourism Australia as the overall winner of this regional heat of the Routes Marketing Awards,” commented Katie Bland, director Routes, UBM EMEA. “Over recent years, they have demonstrated that they really understand their customers by running a diverse set of campaigns with a unique approach to each individual market. In addition their latest campaign targeting China and building an elite network of specialist travel agents to sell their product to this country’s emerging sophisticated travelers shows just how deserving of this award they really are.”

The shortlisted finalists were nominated by airlines and a respected panel of judges made up of senior members of the airline network planning community from the region then reviewed the lists and submissions from the nominated airports in order to determine the winners.

The panel consisted of the following experts:

  • Senthil Balan, Group Head of Network and Fleet, Air Asia
  • Mateusz Klimek, New Routes Project Manager, Lot Polish Airlines
  • Michael Burke, Assistant Director Commercial, HK Airlines
  • Eric Nabong, Manager Business Planning, Philippines Airlines
  • Andrew Cowen, Deputy CEO, HK Express

As overall winner of this regional heat of the Routes Marketing Awards, Tourism Australia will be automatically shortlisted for the World Routes Marketing Awards, which will take place at the event in Durban, Sept. 19-22. They join Austin-Bergstrom International Airport, which were announced as overall winner of the Americas heat last month.

The full list of companies shortlisted under each award category were as follows:

Over 20m Passengers

Changi Airport Group – Winner

Melbourne Airport – Highly Commended

Hong Kong Airport

Kuala Lumpur International Airport (KLIA)

Shanghai Airport Authority

Between 4-20m Passengers

Auckland Airport – Winner

Christchurch International Airport – Highly Commended

Dhaka Shahjalal International Airport

Ngurah Rai International Airport, Denpasar

Okinawa Naha Airport

Under 4m Passengers

Darwin Airport – Winner

Karratha Airport

Kununurra Airport Nelson, New Zealand

Townsville Airport Destination Tourism Australia – Winner

Tourism Victoria – Highly Commended

Okinawa Convention and Visitors Bureau – Highly Commended

Tahiti Tourisme Tourism New Zealand

Overall Winner

Tourism Australia

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