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UFI Starts Exhibition Management Degree in Oman

UFI, the Global Association of the Exhibitions Industry, and the Oman Convention and Exhibition Centre announced the launch of the first exhibition management degree program in Muscat (Oman).

The internationally renowned education program for professionals in the exhibition industry will run Jan. 26-29.

Through its strong international presence, UFI offers extensive networking and education opportunities, empowering members to generate business growth. UFI’s reputation for excellence, coupled with partner collaboration, enables industry professionals to reinforce their competencies and
skills through UFI’s globally recognized quality educational program.

One element of this program is the UFI exhibition management degree, the international certification for exhibition management. Established in 2010, in association with the University of Cooperative Education in Ravensburg, Germany, UFI created the exhibition management degree to train exhibition industry professionals to meet tomorrow’s event management demands.

The degree has gained recognition and value throughout the exhibition industry and around the globe. Currently, more than 500 graduates from 30 countries hold the degree.

UFI and OCEC identified a need for and recognized the benefits of this blue-ribbon program. The UFI exhibition management degree in Muscat consists of four modules and totals 150 hours of on-site courses and e-learning sessions led by a highly acclaimed team of international instructors and exhibition industry experts.

The program is designed for organizers of international exhibitions, owners and operators of exhibition centers, associations and government institutions. Participants can upgrade their management qualifications and skills to optimize business competitiveness while implementing international exhibition and convention management standards. Additional benefits include improving customer satisfaction and strengthening the planning and production of trade shows, conventions and events.

“Just this year, UFI calculated the economic impact and the size of the exhibition industry around the world. In the Middle East, the industry serves 125,000 exhibiting companies at trade shows that welcome 6.3 million visitors while supporting more than 31,000 jobs,” says Naji El Haddad, UFI’s regional manager.

“Exhibitions add $1.4 billion to the Middle East economy and there is a lot of potential to grow this further,” says Said Al Shanfari, CEO of the Oman Convention & Exhibition Centre. “This growth depends on having qualified and educated staff and management and it is here that UFI supports
with a portfolio of respected education program.”

UFI is the leading global trade association of the world’s trade show organizers and exhibition center operators, as well as the major national and international exhibition associations, and selected partners of the exhibition industry. UFI’s main goal is to represent, promote and support the business interests of its members and the exhibition industry. For more info, visit www.ufi.org.

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