Following the successful launch of the new “West of Conventional” brand, Visit Salt Lake (VSL) has named Donna Rogers the first Director of Convention Sales – West Coast Office. A hospitality veteran, Donna will represent Salt Lake to California-based meeting and convention clients across all market segments.
She previously worked with Hyatt Hotels, FRHI Hotels & Resorts, Teneo Hospitality Group (which includes Snowbird and The Grand America), The Venetian and Canyon Ranch. Donna is passionate about sustainability and works hard to integrate that cause into her professional life. She is a past president of Society For Sustainable Events (SFSE Formally GMIC, Nor Cal) and is a recipient of the Sustainability Champion Award from PCMA’s northern California chapter last year.
“We’re so pleased to have Donna on board and proud to have her represent us on the West Coast,” says Mark White, chief sales & services officer. “We’ve got a remarkable team, and I’m confident Donna will be a fantastic addition.”
“I’m honored to be joining such a seasoned, professional team,” says Rogers. “Salt Lake’s progressiveness and vibrancy continually amazes people, and I intend to showcase the story of its fresh, creative energy to a new audience. I want planners to experience the ease of logistics when booking their programs. Imagine, an eight-minute ride from Salt Lake City International Airport to our cosmopolitan downtown — surrounded by beautiful Rocky Mountains just 25 minutes away. It’s a refreshing option for industry meeting and convention attendees.”
The new “West of Conventional” brand platform recognizes that Salt Lake is the intersection of many facets, where unconventional ideas make for a better world. Here in the modern mountain hub of the west, things that wouldn’t ordinarily go together blend effortlessly, creating an eclectic and creative spirit that brings better thinking and fresh ideas to the world. Our diverse cultures, pastimes and landscapes come together here.
Visit Salt Lake is a private, non-profit corporation responsible for the promotion of Salt Lake as a convention and travel destination. In partnership with Salt Lake County, Visit Salt Lake improves the area economy by attracting and providing support to conventions, leisure travelers and visitors with a strong commitment to sustainability and stewardship of the area’s natural environment. Through its sales and marketing programs, Visit Salt Lake’s impact on Salt Lake’s annual $4.5 billion visitor economy equates to $1,238 in tax relief for each household within Salt Lake County. For more info, visit visitsaltlake.com.
