An independent audit confirmed a record number of international professionals attended 2014 International CES, according to Consumer Electronics Association (CEA), owner and producer of the show.
“CEA has led the exhibition industry in using and advocating for independent audits as they allow exhibitors to make informed marketing and sales investments,” said Gary Shapiro, president and CEO, CEA.
Performed by Veris Consulting, LLC, results of the audit showed 40,828 people attended the tradeshow from 144 countries — a 12.7 percent increase from 2013. Additionally, 6,757 press and industry analysts attended the show to report on the latest consumer technologies and trends. Running from Jan. 7-10 in Las Vegas, CES welcomed a record 160,498 industry professionals overall, up 5 percent over 2013.
“The 2014 International CES broke records across the board as the most important, must-attend business event of the year,” said Karen Chupka, senior vice president, International CES and corporate business strategy. “These audit results confirm that CES continues to serve as the global gathering place that inspires and unites Fortune 500 executives, retail buyers, engineers, content producers, entertainment executives, venture capitalists and media from all over the world to see, touch, interact and experience the latest trends and technologies that are shaping the future.”
Veris is certified by the Exhibition and Event Industry Audit Commission (EEIAC) to perform audits. The CES audit provides absolute verification of exhibition records, including direct on-site observation, examination of registration systems and testing of attendee records. Post-show analysis included direct confirmation sampling, reconciliation of attendance lists, elimination of duplicate names and verification of demographic data with the source of documentation.
Final audit numbers may differ from preliminary estimates given onsite due to additional badge pick-ups and badge reader reports. This audit complies with the industry standards for audits adopted by both the EEIAC and International Association of Exhibition and Events.
Outside of the Veris audit, CEA confirmed 3,673 exhibitors, a 12 percent increase from the 2013 CES, from around the globe unveiled their latest tech innovations at the 2014 show, which spanned 2.06 million net square feet of exhibit space.
The 2015 International CES is scheduled Jan. 6-9, 2015, in Las Vegas.
The full audit summary will be available in May. To see audit highlights, visit here.