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Exhibit City News Staff

Founded in 1994, Exhibit City News is a premier print and digital news resource for the one million industry professionals who produce tradeshows and events year-round. Based in Las Vegas, Nevada, Exhibit City News works with companies across the United States and the globe. To be added to the distribution list for the quarterly print magazine, please email newsdesk@exhibitcitynews.com.
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AI, Empathy, and the Future of Networking: Where MatchPoint Fits In

From generative design tools to predictive analytics, AI is embedded in how events are planned, marketed, and measured. But amid the excitement, event professionals are grappling with a nuanced question: How do we use technology to enhance human connection, not replace it?

Women in Leadership: the View in LATAM

Across the global exhibition industry, leadership roles—particularly at the CEO and executive level—remain predominantly held by men. While this imbalance exists worldwide, it is often more pronounced in Latin America, where cultural norms, structural barriers, and limited access to executive networks have historically slowed women’s advancement to top decision-making positions.

When the Experience Becomes the Brand Message

In today’s events, audiences rarely remember a specific slide or a particular sentence from a presentation. What tends to remain is the experience surrounding that moment: the atmosphere in the room, the visual energy of the stage, the rhythm created by light and sound, and the way the environment supports the story being told.

EuroShop Through Fresh Eyes and Industry Experience

At the end of February, I attended my first EuroShop. Held in Düsseldorf, Germany, this premier international retail expo takes place once every three years. According to Messe Düsseldorf, the 2026 edition welcomed more than 81,000 trade visitors from 141 countries and featured 1,840 exhibitors from 61 countries across 14 halls. There was no shortage of innovation, conversation, and, of course, beautiful stands.

Venue Lead Times Stretch as Hybrid Planning Becomes the Norm

Corporate event planning is moving earlier and getting more complex, according to a new Booking.com for Business report on 2026 trends.

Booking.com for Business says companies are investing more in live events again, while keeping virtual access as part of the standard format. The report forecasts the corporate events market will reach $595 billion by 2029 and says 74 percent of Fortune 1000 companies plan to increase event budgets in 2025.

Legacy, a Century in the Making

In the quiet moments before a trade show floor awakens, before the lights hum on and before the carpet gathers its first footprint, a newly built exhibit waits in perfect stillness. Every detail is intentional. Graphics are crisp, finishes precise, and the space feels ready for curiosity, excitement, recognition, and connection.

Concerned about Costs? You’re not Alone!

Concerns about cost are nothing new, but the current economic uncertainty leads event marketers to prioritize their expectations with cost-cutting tactics. Instead of panicking about the expense of a new exhibit, first consider:

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