In today’s events, audiences rarely remember a specific slide or a particular sentence from a presentation. What tends to remain is the experience surrounding that moment: the atmosphere in the room, the visual energy of the stage, the rhythm created by light and sound, and the way the environment supports the story being told.
The Exhibit Designers and Producers Association (EDPA) Las Vegas Chapter will host its 23rd Annual Education Scholarship Golf Classic on Tuesday, April 21, 2026, at Stallion Mountain Golf Club in Las Vegas.
At the end of February, I attended my first EuroShop. Held in Düsseldorf, Germany, this premier international retail expo takes place once every three years. According to Messe Düsseldorf, the 2026 edition welcomed more than 81,000 trade visitors from 141 countries and featured 1,840 exhibitors from 61 countries across 14 halls. There was no shortage of innovation, conversation, and, of course, beautiful stands.
Corporate event planning is moving earlier and getting more complex, according to a new Booking.com for Business report on 2026 trends.
Booking.com for Business says companies are investing more in live events again, while keeping virtual access as part of the standard format. The report forecasts the corporate events market will reach $595 billion by 2029 and says 74 percent of Fortune 1000 companies plan to increase event budgets in 2025.
In the quiet moments before a trade show floor awakens, before the lights hum on and before the carpet gathers its first footprint, a newly built exhibit waits in perfect stillness. Every detail is intentional. Graphics are crisp, finishes precise, and the space feels ready for curiosity, excitement, recognition, and connection.
Installation and dismantle labor will be the focus of expanded coverage from Exhibit City News (ECN) in 2026, with a multi-part editorial series examining the people, practices, and pressures behind exhibit installation and teardown work.
Concerns about cost are nothing new, but the current economic uncertainty leads event marketers to prioritize their expectations with cost-cutting tactics. Instead of panicking about the expense of a new exhibit, first consider:
The 10-by-10 booth is the historical building block of expo floors so the question is, how much technology can you squeeze into that space and how much will it increase engagement?
Retirement is a word that evokes mixed emotions—excitement for freedom, fear of the unknown, relief from long hours, or worry about leaving behind an identity built over decades. For many professionals, the decision is not as simple as reaching a certain age or savings goal. It’s deeply personal and requires reflection on timing, purpose, and practicalities.
Messe Frankfurt Inc., the Illuminating Engineering Society, and the International Association of Lighting Designers announced plans in November 2025 to launch Light + Intelligent Building North America, a new tradeshow and conference focused on lighting, controls, and integrated building technologies.
Jane Gentry, a regular contributor to Exhibit City News (ECN), will present a session focused on artificial intelligence and return on investment at ExhibitorLive in March.
In the high-stakes world of marketing, every exhibit, activation, and event is a shot at building brand love, capturing hearts, and generating ROI. But here’s the truth: Too many agencies promise results and deliver excuses. Storylink Creative doesn’t play that game. They play to win—with you, for you, and alongside you.
