AI (Artificial Intelligence) is not just a future concept, rooted in science fiction, but the present showcased at CES 2026. Across show floors in a number of venues, packed with more than 4,100 exhibitors, AI moved decisively from theory into real-world application, demonstrating how deeply the technology is now woven into everyday life.
If you ask anyone in the tradeshow industry what is top of mind these days, almost everyone will give you the same answer: rising costs.
From lingering inflation and labor shortages to economic uncertainty and trade wars, it has rarely been more expensive to organize, host, attend, or exhibit at a tradeshow.
Over the past three years, the cost of exhibiting at tradeshows has skyrocketed to unprecedented levels. We’ve now reached a critical inflection point where these expenses have climbed so high that leadership teams are scrutinizing their exhibitions and events budgets more intensely than ever before.
Behind every bustling tradeshow and dazzling expo is a complex operation built on precision and increasingly, on sustainability. Convention centers are not only reducing their environmental impact but also saving money by lowering energy consumption and investing in technology that pays for itself over time.
For Chase Gandel, a project manager at NPARALLEL + Atomic Props, life moves between precision, people, and purpose. Based in his hometown of Crystal, Minnesota, Gandel manages a portfolio of brand activations and tradeshow exhibits across the United States.
For decades, Nimlok Chicago has been a trusted leader in the tradeshow exhibit design and production industry, growing beyond modular display distribution to expand its services, inventory, and national customer base. But as the business grew in complexity, its legacy systems couldn’t keep up. Fragmented data, manual workflows, and a lack of real-time visibility for customers inhibited its growth.
Project timelines are short, clients are asking you to do more with less, and the need for versatile, reusable rental inventory that lasts is real.
Budgets drive every decision. The range of the budgets can be staggering, but one thing stays the same: success comes down to strategy, not just size of spend.” — Cara Michalowski, president of LUXX Exposition Services.
In the high-stakes world of marketing, every exhibit, activation, and event is a shot at building brand love, capturing hearts, and generating ROI. But here’s the truth: Too many agencies promise results and deliver excuses. Storylink Creative doesn’t play that game. They play to win—with you, for you, and alongside you.
More events today stretch across multiple buildings and city blocks. It’s exciting growth, but it also adds a challenge: how to keep the brand experience consistent when every venue looks and feels different.
The Las Vegas Convention Center became the epicenter of live entertainment technology once again on December 3-9, 2025, for the annual Live Design International (LDI) Show. Drawing over 16,000 industry professionals and 350+ exhibitors, the event proved that the intersection of theatrical lighting, architectural design, and live production technology continues to grow and thrive.
Las Vegas’ premier hospitality and events associations came together for the industry’s most anticipated celebration of the year: the 2025 All Association Holiday Party. Held at the stunning LIV nightclub at Fontainebleau Las Vegas, the event drew hundreds of industry professionals for an evening of networking, festive entertainment, and holiday cheer.
