Sponsorships at events are a nearly indispensable source of revenue for show managers and associations. The price per square foot of space at an event
If you sat through a marketing class prior to the new millennium, you learned the customer, not the company, owns the brand. But the new
When I first met Marissa Hohner, the founder and CEO of Good Time Creative, at EDPA ACCESS2022 it was on the beach at The Diplomat
What Goes into Good Graphic Design with Insights from Brian Baker Brian Baker, VP of Creative at Highmark TechSystems and YOURspace Inc., has spent decades
Unveiling the Creative Minds Behind UniqUE Event and Exhibition Design Most of the news about the resurgence of events and exhibitions centers on numbers—revenue, attendance,
This article has been split in two. The first half of this piece was published digitally here. Flooring Alternatives “Currently, the most sustainable flooring
The convention and tradeshow industry is among the largest waste producers, second only to the construction industry, generating 600,000 tons of garbage annually. It
Healthcare exhibitors attending ExhibitorLive in Nashville (February 25-28, 2024) will find targeted offerings at this event. The Healthcare Convention & Exhibitors Association (HCEA) will have
Read in Q4 Issue HERE . “When the artistic legacy of a company’s founder lives on and expands to enhance a contemporary brand,
by Pat Friedlander Read full article in our Q3 ISSUU HERE . After reading the article on the previous page, you might think that
School counselors play a pivotal role in getting young people while making career choices. Counselors are important in the school ecosystems since they provide information
When Matt Andrews, Highmark’s senior vice president, and I sat down to talk about CONEXPO-CON/ AGG, he mentioned that he was having a problem. “What
