The prestige and power of presenting at tradeshows
Welcome back! In today’s class, we will discuss the power and prestige of presenting, also known as speaking, at tradeshows. We have gone over this
Welcome back! In today’s class, we will discuss the power and prestige of presenting, also known as speaking, at tradeshows. We have gone over this
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Cause-related marketing, or consumption philanthropy, is the act of supporting a charitable cause while selling a product or service. We all participate in this kind
When life on the show floor gets broken down to the most basic elements, success is really about getting attendees into the booth space, making
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Events and interesting facts that have shaped the industry
I grew up relying on newspapers as my primary source of information about the world around me. When I was a kid, Chicago had four
To attendees, tradeshow models are just the attractive people who hand out information, samples and swag at booths. However, to certain exhibiting companies, these models