Something that has haunted the meetings industry for many years has now become a matter of real urgency, courtesy of the global recession and its
International Association of Convention Centers (AIPC) represents a global network of over 170 leading convention centers in 54 countries with the active involvement of more
Having specific marketing objectives when exhibiting at a tradeshow was among strategies presented by speaker Bob Milam at EXHIBITOR2014. In an educational session titled “Business
The company’s tagline is “totally modular, totally modern…totally MOD.” Indeed, to the average outsider looking in, Totally MOD Event Furnishings has a success story or
The advent of online retailers simplified the lives of busy buyers, depending on their purchases, but they neglected a factor that is important to display
If clients are kings, this organization would be the army of the King’s men who serve them. Going beyond a meaningful brand name, “Kingsmen” embodies
Value-chain thinking begins with planning how to change a business’s competitive advantage through the efficient and effective usage of scarce resources.
Exhibitors are discovering that the use of modular properties expands design possibilities and capitalizes on the potential of their cubic content while remaining budget friendly.
When Frank Sinatra enticed leisure travelers to “fly away” to exotic locales, charming Puerto Vallarta, Mexico, began to gain fame for its beautiful coastline and
