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Design Your Booth as a Marketing Tool

Marketing is a term that is often confused with advertising, promotions, publicity, branding, and selling. In fact, marketing can be all of those activities and

Taking a Stand on Terrorism

By Rod Cameron, Executive Director, JMIC Reading the news from various cities impacted by terrorist actions around the world these days is almost enough to

Green cuisine with curb appeal

In a stroke of innovation inspired by the Great Recession, mobile catering has evolved from its “roach coach” roots to become a chic and fashionable

Using Swag Effectively

Do you ever get frustrated manning a booth at a tradeshow because so many “trick or treaters” walk by, looking for what free giveaways they

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