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CEIR reanalyzes exhibitors direct spending habits

Center for Exhibition Industry Research (CEIR) released “How the Exhibit Dollar is Spent,” a popular report last updated in 2012.

ECN 122014_NTL_CEIR analyzes exhibitors direct spending habitsThis research provides a breakdown of how exhibitors allocate spending by the following categories: exhibit space, exhibit design, show services, shipping, exhibit staff training, travel and entertainment, pre-show promotions, on-site promotional materials, off show floor promotions, on-site sponsorship and advertising, and lead management and measurement. Additionally, the total forecasted exhibitor direct spending estimate for 2014 is provided in nominal dollars.

“The data in this report is a hotly sought-after resource tool for exhibitors who need an understanding of whether their spending allocations are balanced with general exhibitor spending practices,” said Brian Casey, CEM, president and CEO, CEIR. “It also provides an important planning tool for organizers and suppliers alike, to determine what portion of the budget they capture as well as an estimate of how much spending that means dollar-wise.”

Exhibit Designers and Producers Association (EDPA) sponsored the report, and an announcement of the report’s update was made during EDPA’s annual conference, ACCESS 2014 in Tampa, Fla. on Dec. 5.

“CEIR is the go-to resource for exhibition industry research. EDPA and its six-member companies are pleased to provide the funding to make this research possible. This report offers both exhibitions and events industry professionals, as well as chief executive officers and chief marketing officers, a solid depiction of how the exhibit dollar is spent and the unique value exhibitions hold in the marketing space,” remarked Jeff Provost, executive director, EDPA.

Online survey results are based on a study conducted by CEIR this fall, polling a sampling of exhibitors from lists provided by Freeman, GES and Shepard Exposition Services. A total of 641 exhibitors responded. The direct spending estimate has been updated using CEIR’s Predict Model, based on actual metrics for the first three quarters of 2014.

To download “How the Exhibit Dollar is Spent,” visit here.

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