FreemanXP, an experiential marketing agency within Freeman, strengthened its growing global practice due to members of its team.
Joining the agency is industry veteran Kim Myhre as senior vice president of international, and Mark Fein was promoted to senior vice president of strategy.
“Our strategic practice is an essential part of the Freeman value proposition, helping clients evolve and innovate their face-to-face marketing programs for a changing global marketplace,” said Bob Priest-Heck, chief operating officer, Freeman. “The addition of Kim and promotion of Mark solidifies our commitment to delivering the absolute best strategic solutions for our clients’ event portfolios.”
With more than 20 years in marketing, brand strategy and events, Myhre is a recognized industry pioneer who joined FreemanXP to expand its global offering. He earned industry-wide recognition as an innovative leader in integrated engagement marketing, working with many of the world’s leading brands in nearly every region of the world. He previously worked as CEO of Project: WorldWide EMEA where he led a network of engagement marketing agencies to deliver experiential campaigns throughout EMEA for brands, such as BMW, Cisco, Salesforce.com and P&G. Myhre was also the managing director of George P. Johnson EMEA, the largest Project: Worldwide agency.
“Kim has a proven track record of delivering exceptional results for his clients,” said Chris Cavanaugh, president, FreemanXP. “Kim’s strategic prowess and proven ability to build global businesses will help our clients effectively tell their story across geographies and marketing channels.”
Fein, an industry visionary, has developed and executed global event strategies with special emphasis in the health care, technology and energy sectors. Previously, he served as vice president of strategy for FreemanXP and held a number of strategic roles at companies, including Oracle, as well as technology startups and energy and educational consultancies. As head of FreemanXP’s strategy division, Fein will expand the agency’s offering, the fastest growing segment of its business.
“Our fast-growing strategic offering will benefit greatly from an innovative and charismatic leader in Mark Fein. We are excited about Kim and Mark working together to deliver great results for our clients worldwide,” added Cavanaugh.
Under the direction of Cavanaugh, Myhre and Fein will be responsible for helping execute a global strategy and for delivering innovative marketing solutions for clients throughout the world.
Myhre and Fein both join FreemanXP’s leadership team. Myhre will be based out of London while Fein will be based out of FreemanXP’s San Francisco office.