The Public Events Council, a part of International Association of Exhibitions and Events (IAEE), released “Public Events Industry Report: 2013 Results.” This report is part of the council’s responsibilities to bring awareness, engagement, education and recognition to the public events community.
In 2009, the Public Events Council distributed a survey to public event organizers across 22 public events industry sectors to examine overall industry performance. The report identified which public events industry sectors fared well, which sectors struggled and their expectations for the future. As a follow-up to the benchmark report, the survey is repeated annually with subsequent reports detailing individual and comparative statistics over the years.
“The Public Events Industry Report, now in its fifth iteration, demonstrates a dramatic positive reversal in many areas from the benchmark report of 2009,” said David DuBois, president, IAEE. “When looking at the responses to the predictive questions, show producers’ expectations for continued growth through 2016 are high.”
For the first time, in 2013, a predictive element was added that forecasts new launch and sponsorship expectations through 2016.With five years of data available, the report continues to grow as a tool for producers to use in order to identify trends, make plans for launching new events and see where individual sectors fall in the overall view.
Some key results include:
- Revenue in 2013 continued positive growth with 95 percent reporting better or nearly the same results and only 5 percent reporting worse results than in 2012.
- The majority of newly launched events met or exceeded expectations.
- The auto, fairs, food/beverage and kids/family/lifestyle/pets sectors all report seeing signs of recovery moving into 2014.
National Association of Consumer Shows (NACS) supported IAEE by gathering data for the 2013 report.
For more information about the report, visit www.tradeshowstore.com. The report is free for IAEE members and $99 for non-members.