As the curtain rose on one of the world’s most hotly anticipated venues, International Convention Centre Sydney recently launched its opening campaign – IT’S SHOWTIME – at international business events trade show, IBTM World, in Barcelona.
Cheers of bravo resounded throughout the center’s sparkling new venues as its management team, AEG Ogden, executed a full dress rehearsal of 30 events to test the venue, its operations and its people ahead of a December opening.
The stage was set for delegates, exhibitors, keynote speakers, performers and guests to take their place in the world class facilities, which include five star convention and exhibition centres, 8,000sqm of meeting room space, 35,000sqm of exhibition space and a stunning 5,000sqm open air event deck. Australia’s largest Grand Ballroom and three impressive tiered theatres, including the 8,000 seat ICC Sydney Theatre, will also be on show.
As the doors opened and Sydney’s business events landscape was transformed, Geoff Donaghy, CEO of ICC Sydney, said the $1.5 billion destination will deliver a paradigm shift in the events industry, and that IT’S SHOWTIME – a multi-platform marketing campaign that uses theatrical pizazz to showcase Australia’s premier exhibition, convention and entertainment venue – brings this to life.
“The stage is set, the dress rehearsals have been applauded, and we are ready to dazzle. We know that ICC Sydney will fundamentally change the way events are experienced in Sydney, and are committed to ensuring that every event is a show to remember. This promise has already allowed us to secure more than 400 bookings, ahead of our opening, and we can’t wait to deliver on our spectacular potential.
“ICC Sydney is a flexible and fully-integrated precinct, offering industry leading technology, professional service and a year-round calendar of dynamic business and entertainment events, all in one place. It will draw the biggest corporate and consumer events from around the globe to our city, from the World Congress of Accountants and OpenStack Summit, to Amway China and International Bar Association,” he said.
Minister for Trade, Tourism and Major Events, Stuart Ayres, said that ICC Sydney’s opening will shine a spotlight on Sydney and market NSW’s capabilities to deliver major infrastructure to the world.
“ICC Sydney is an important component of the State’s suite of infrastructure projects. It will generate at least $5 billion in economic benefit for New South Wales over 25 years, ensuring that Sydney retains its prime spot on the international stage.
“This incredible venue adds to the remarkable natural beauty and entrepreneurial spirit of Sydney. We truly have a convention, exhibition and entertainment venue that is worthy of our city’s talents and will attract business ideas and innovation from around the globe.”
ICC Sydney is already operating to a new industry benchmark and can cater to every event type and request.