Live Marketing, a leading trade show and event creative agency and WBENC-certified woman-owned business, and its client, CenturyLink, one of the world’s leading networking and IT companies, earned a silver Stevie Award in the 16th annual American Business Awards. Live Marketing was responsible for the creative strategy and implementation of the CenturyLink project, which was honored in the Best Brand Experience category. Judges praised the winning exhibit for its interactive visitor experience, calling it a “solid lead generator” and citing “impressive results.”
Live Marketing created an animated “Tunnel Experience” that gave all visitors to the CenturyLink exhibit a high-level overview of the company’s advanced communications products and services, which include networking, cloud, managed and IT services, and security. Attendees then learned more via CenturyLink’s theater presentation and interactive demos. The new exhibit more than doubled the company’s leads in one year, and dramatically increased face-to-face interaction, with one-third of visitors spending 20-60 minutes there. Exit surveys indicated that nine out of 10 visitors rated the time they spent at the CenturyLink exhibit as valuable or very valuable.
Anne Trompeter, principal and executive creative strategist at Live Marketing, says CenturyLink marketing executives recognized the need for a unique exhibit experience that would attract and engage more attendees. “We collaborated with CenturyLink’s corporate events team, including Beth Clark, senior marketing manager, to develop an exhibit experience that attendees could personalize,” says Trompeter. “By incorporating multiple storytelling approaches, we immersed visitors in the CenturyLink brand—at the level of engagement they desired.” In addition to adopting an interactive approach, CenturyLink transformed its physical presence with an eye-catching, high-tech environment created by 2020 Exhibits.
The American Business Awards are the world’s premier business awards program with more than 3,700 international nominations from organizations of all sizes and in virtually every industry. More than 200 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.
As an award-winning agency, Live Marketing develops and delivers engaging trade show and event strategies (live + digital). For 40 years, Live Marketing has produced experiences that create results for our clients—from startups to flagship brands in all verticals. For more info, visit www.livemarketing.com.