New ASAE web site is open for business

The ASAE redesigned website.

Following a thorough review and extensive member input, ASAE has recently released the new look for its Web site, available at www.asaecenter.org. The changes include graphic redesign of the overall site, restructuring of site navigation, improved search features and increased social media interaction.

The process behind ASAE’s site was designed to create a simple and relevant online resource for association and nonprofit professionals. The new platform will allow for continued evolution of the system, with room for future growth and implementation of new tools.


“I really love it,” said Maddie Grant, CAE, association and nonprofit blogger. “I think it’s so much more vibrant, has more multimedia, shows off the ASAE community and what members are talking about in the social spaces around the organization, as well as top viewed/ top rated content; fantastic job.”
“Since we first launched asaecenter.org more than five years ago, we’ve heard a lot of positive feedback about the many resources available to ASAE members and nonmembers,” said John H. Graham IV, CAE, ASAE president and CEO. “But we’ve also heard a lot of constructive feedback, which we took to heart to create a solid product for our members. In addition to the new look, the biggest improvement is the search feature. We completely revamped the navigation.
In the redesign process, ASAE engaged more than 100 members. The process began with the organization of information on the site and selecting the most user-friendly patterns of what an average Web site visitor would expect to find.
“What many of our members liked the most about the redesign is the way we organized the information,” said Graham. “We looked at all of our pages and asked our members how they want this information laid out, which then helped us determine the new architecture.”
Following the development stage which began in 2009, ASAE launched a beta version of the site at the 2010 Annual Meeting & Exposition, August 21-24 in Los Angeles, to seek member feedback prior to the official launch.
“We anticipate receiving additional feedback as our online visitors begin to use the site on a regular basis,” said Graham. “We welcome all input and will make any additional changes to ensure our site remains a top resource for the association and nonprofit community.”
In addition to the Web site redesign, ASAE announced in August it will increase its focus on the digital environment by providing the membership and the community easy access to the many resources available through digital means. ASAE has utilized a cross-functional approach to its digital strategy and will pilot several new products like new digital supplements to Associations Now, an iPad application.