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New flooring options for tile and ‘Wow!’ looks in exhibits


Tile is one of the most popular flooring options for any type of construction, but its cost, fragile nature and intensive labor expense have been significant barriers for tradeshow exhibitors wanting a tile-like floor without tile-like hassles – until now.

Already proving popular from Atlanta-based Brumark is its EverSlate Tiles that look like normal slate tiles but are made from razor-thin slices of actual slate mounted on cork backing. The tiles are durable and not prone to chipping or cracking, like slate tiles are prone to do. And the EverSlate Tiles are lighter, saving in transportation and drayage costs while reducing exhibitors’ carbon footprints.

“This makes them easy to transport, handle and install,” said Dave Walens, president, Brumark. “Plus, the tiles can be installed without adhesive, so you can easily reuse them. EverSlate also can be used as a beautiful wall covering.”

Also introducing new product targeting exhibitors wanting the look of real tile without the cost or environmental impact from increased transportation fuel use is the D.E. McNabb Co. of Milford, Mich.

“You need a sturdy subfloor when you use vinyl tile and real tile,” said Aaron Smith, sales executive, D.E. McNabb. “But our custom-print vinyl can print any type of image on the floor. We have done it in river rock, and it looks like you are walking along the shore of a river.”

Because the custom-print vinyl flooring simply lays down, it is far easier to apply while mimicking costlier and more labor-intensive flooring materials.

Another flooring product capable of creating a tile-like surface or any other surface with vinyl flooring is the new Graf X custom flooring available through K&S International, which is based in Buffalo Grove, Ill. The new flooring accepts large-scale graphics printed on clear vinyl and laminated for indoor use. A tile print or any other print can be made to simulate virtually any flooring surface or create three-dimensional graphics that engage tradeshow attendees and can be used for more than just floor covering.

“It’s something new and exciting that brings people into the tradeshow booth. They stop and say ‘Wow!’” said Ken Glazer, president, K&S International. “We have artists do the designs, and we can make pretty much anything. Most are using it for flooring, but some use it as a backdrop for the 3D effect.”

Exhibitors wanting a tile-like surface in their tradeshow booths and exhibits have many options that produce stunning effects while helping to minimize their costs.

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