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To support poorer communities in western China as winter approaches, members of the Reed Exhibitions Global family contributed toward the costs of buying new jackets for underprivileged children as part of “Sending Love to Children” – Reed’s primary charity initiative for 2014.

“Reed’s growth is driven by insight and by partnership. It is also fueled by placing people as a top priority, whether they are from within our organization or outside. That is why we are so passionate about showing a true commitment to the community in which we work,” said Nat Wong, president, Reed Exhibitions Greater China.

ECN 102014_INT_Reed Exhibitions_Donation in Reed Office 2This latest donation drive came in the wake of another project earlier this year in which the exhibition organizer sponsored a charity golf event to raise funds for underprivileged communities in Shanghai.

Sending Love to Children is a collaborative effort between Reed Exhibitions Greater China, China’s exhibition organizer of industry-defining trade events and Sowers Action, a Hong-Kong based charity committed to promoting educational aid in rural China.

“The Sending Love to Children program is our way of demonstrating our commitment to Chinese society, where we have made a home for close to 30 years now,” added Wong.

Reed is donating warm fleece jackets to schoolchildren in Zhaotong, Yunnan Province, where a powerful earthquake killed over 600 people and injured nearly 2,000 more in August. Come winter, the Southwest Chinese city of Zhaotong endures high altitude temperatures between 1 and 12 degrees Celsius. Many of the city’s residents are poor, with only thin clothing for protection against the bitter cold.

The company’s staff members care about their work, each other and the communities around them. It is no surprise, therefore, that after the donation drive came to an end, members of the Reed team enthusiastically volunteered to travel to Zhaotong in Yunnan Province to visit the schoolchildren and hand over the collected items in person, together with Sowers Action team in late October.

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