[INVNT GROUP]™ Expands Business Development, Creative and Production Teams in New York, Singapore & Sydney
[INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT™ continues on its growth trajectory with the appointment of new hires across the parent company, its branded content studio and content marketing agency, HEVĒ, and global live brand storytelling agency, INVNT.
INVNT continues to build on its presence in Singapore with the appointment of Sarah Bailey as creative director, whose remit spans the entire APAC region. Bailey brings more than 10 years’ experience to the role, where she has worked in agency and client-side roles at companies including Freeman and Publicis Singapore. She is joined by Karen Ho in the creative team, who is coming onboard as a junior designer in Sydney.
Scott Cullather (pictured right), president & CEO, [INVNT GROUP] says, “We launched the GROUP during the COVID-19 pandemic as our leadership recognized the need to support our clients at a time when they needed us most, by enabling them to continue to communicate with their clients in new and engaging ways through our broader and deeper offering.
“This remains a core premise of the GROUP—every decision is made with our clients and their audiences in mind, and it’s evident in the growth throughout our entire GROUP.”
Kristina McCoobery (pictured left), CEO, INVNT adds, “While 2020 was no doubt a challenging year, it was one where our industry demonstrated its adaptability, resilience and creativity. At INVNT we have a history of designing and producing engaging virtual and hybrid experiences, so helping our clients shift their events from live to virtual was a fairly easy pivot for us and clients’ demand for our services across the globe continues to rise as a result.
“Our new INVNT hires possess a unique mix of in-person, virtual and hybrid event expertise, a strategic recruitment move we’ve taken to ensure we’re well equipped to support our clients throughout the various stages of the pandemic—including in a post-pandemic world.”
[INVNT GROUP] was established in 2020 with a vision to provide consistent, meaningful, well- articulated BrandStory across all platforms. Headed up by President and CEO Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT™ represents a growing portfolio of complementary disciplines designed to help forward-thinking organizations everywhere, impact the audiences that matter, anywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative-led culture consultancy, Meaning; branded content studio and content marketing agency HEVĒ, and the global live brand storytelling agency, INVNT™. For more info, visit: www.invntgroup.com
