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SEGD, the Society for Experiential Graphic Design, launched its 27th annual Global Design Awards program, which recognizes the best in visual communications for the built environment.

“Experiential graphic design can enrich and transform our built world and in the process, make our lives better,” said Alan Jacobson, chairman, 2014 SEGD Global Design Awards.

Jacobson also represents ex;it, Philadelphia-based experience and design strategy firm, as its founder and president.

Established in 1987, the SEGD program honors design that connects people to places by providing direction, content, and compelling experiences where they work, play, learn, travel, shop and gather.

Past winners have represented a wide range of project types, from complex urban wayfinding systems to museum exhibitions, public art, dynamic media installations, and branded, corporate, and retail environments.

The Randall Children’s Hospital in Portland, Ore., a winning project in 2013, illustrates how EGD can dramatically impact the built world. Mayer/Reed, a ZGF Architects and EGD/landscape architecture firm, created a light- and color-filled space that invites nature inside and uses graphics and art to create a healing environment.

Other winning projects from 2013 include a suite of interactive exhibits at the Cleveland Museum of Art; a federal office building in Seattle; a baseball park; a data-driven art installation at the world’s busiest airport; and several museum, campus and branded spaces.

At the 2014 Global Design Awards, awards will be given in five practice-area categories including: Exhibition, Placemaking and Identity, Public Installation, Strategy/Research/Planning, and Wayfinding.

“We’ve made this important change to ensure that the broad swath of work practiced by those in our community is well represented,” said Clive Roux, CEO, SEGD. “In addition, this is the first year that we will also select a ‘Best in Show’ selection from the Honor winners of all the practice areas.”

According to Jacobson, the 2014 jury will reflect a wide range of disciplines comprised of different geographic, cultural and disciplinary boundaries. The jury is represented by:

  • Ceyda Artun, MFA in Graphic Design program graduate, Anadolu University, Turkey; and winner of a 2013 SEGD Global Design Award for her design of the “Fake Art Museum” at the university Arts Faculty canteen
  • Ken Carbone, co-founder and chief creative director, Carbone Smolan Agency, New York
  • Hilary Jay, a design curator, journalist and entrepreneur who was recently named director of The Philadelphia Center for Architecture
  • Zelda Harrison, a branding and communications consultant and former president of AIGA’s Cross Cultural Design program
  • Matthew Littell, principal in the Boston-based architectural and planning firm Utile, known for his work in designing affordable, sustainable rental housing projects in major urban centers
  • Clifford Selbert, landscape architect and co-founder, Selbert Perkins Design
  • Min Wang, dean of the School of Design, the Central Academy of Fine Arts; and design director, Beijing 2008 Olympic Games Committee
  • Alina Wheeler, author of Designing Brand Identity: An Essential Guide, Whole Branding Team

The deadline for entries in the 2014 SEGD Global Design Awards program is Jan. 31, 2014, with a late deadline of Feb. 14, 2014. Winners will be announced at the 2014 SEGD Conference: Convergence on June 5-7 in Atlanta.

For more information, visit www.segd.org.

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