Swoogo, a leading event management software company, announced the launch of its new in-platform attendee analytics feature. Swoogo Analytics functions as a tool that allows event marketers to track in-event attendee activity to better understand, segment and market to their audience, as well as create additional value for sponsors and other stakeholders.
In 2015, Swoogo emerged as an intuitive event marketing and registration platform for corporate planners hosting in-person events. Since its start in 2015, Swoogo has expanded its product and vision and is now recognized as a leading event management software in the industry for virtual, in-person and hybrid events.
“We built Swoogo Analytics because we heard from our customers that truly understanding how attendees interact with content and pages before, during and post-event is paramount to understanding how to continually drive ROI and make each event better,” says Chris Roberts, director of product at Swoogo. “We believe delivering on-demand attendee analytics further strengthens the value of the Swoogo platform, which is already the strongest in the market for customization and flexibility.”
Swoogo Analytics builds on data provided by Google Analytics, which is also available in Swoogo with the click of a button. Where Google Analytics provides valuable information related to event page discovery and basic on-site tracking, Swoogo Analytics provides planners with exact activity matched to registration data for all logged-in event attendees. The ability to see exactly who is interacting with what content and pages in real-time allows marketers to better understand their audience while providing the same benefit to their virtual event sponsors.
The release of Swoogo Analytics reflects the company’s continued growth and mission to help event marketers get more done in less time (with fewer headaches).
Swoogo is a leading event management software provider and trusted industry leader for in-person, virtual, and hybrid events. Fully customizable and built with user flexibility and ease of use in mind, it provides a platform that creates a streamlined experience for attendees through the entire event lifecycle. This year, Swoogo was included in Inc. 5000’s list of America’s Fastest-Growing Private Companies for 2021 and was also voted as a Timmy Awards Finalist for Best Tech Workplace. Swoogo has also received numerous badges from G2 in the Event Tech space including Easiest To Use, User’s Most Likely To Recommend, Best Support, and High Performer. For more info, visit get.swoogo.com.